Zeigler Buick GMC of Lincolnwood – Search Engine Optimization

NEVER SETTLE: Where will a consumer never go to shop for their next vehicle? The second page of Google. So when our clients find themselves stuck with B-list status, they come to us. Shortly after bringing on Zeigler Buick GMC of Lincolnwood as a client, we were tasked with getting them into the limelight, or that highly coveted #1 spot online. The way to do it? A partnership between paid search and SEO to target different areas online, helping us pull our clients out of digital anonymity. With a paid search strategy already in place, it was time to give SEO a little TLC. We identified the most relevant keywords in the Chicago area consumers google when looking for a Buick or GMC vehicle. We then funneled these keywords into everything we did: website updates, local listing optimizations, and brand-new content. In no time, Zeigler Buick GMC started making the headlines.

WORKS: An SEO success for our clients is a front-page story. Quite literally. Our strategic SEO plan created a 35% increase in overall Search Engine Results Page (SERP) presence, which led to a 38% increase in our keywords making it to page one. Ranking high on page one saw a 40% increase in Zeigler Buick GMC of Lincolnwood ‘owning’ the association of certain keywords, which created a 42% increase in new users to their website. All in only 90 days. But most importantly, an increase in new website users led to what our clients love most: an increase in sales. Now with a successful focus on organic online reach, their used sales went up 47% from Q1, giving Zeigler Buick GMC of Lincolnwood much more than just their 15 minutes of fame in the ever-competitive Chicago market. At Pinnacle, we know the power of SEO and just how to propel our clients into front-page stardom.